Hamleys, at 188 – 196 Regent Street, was established in 1760 as “Noah’s Ark

The store was originally located in High Holburn. The current Regent street store was opened in 1981.

Inventors of games would come to Mr Hamley in the hope he would sell them in his store. One such game was called Ping Pong. The store is now owned by a private group.
The lower section of Regent Street between Piccadilly Circus and Oxford Street is known as the Quadrant.
It was designed by John Nash around 1810, specifically for retail stores.
You can visit Hamley’s and Regent Street on the shopping walk and the self guided bus tour.
click to view map and street view