Europe, with its centuries-old traditions and breathtaking wine regions, is the ultimate destination for wine lovers seeking to savour their favourite varieties. After all, what’s better than taking that first sip with a stunning landscape behind you?

From the rolling hills of Tuscany to the sun-kissed slopes of the Douro Valley, planning the perfect wine tasting holiday requires careful consideration. You’ll need to think about your destinations, accommodation, activities, and logistics. Here’s a guide to help you create a seamless journey through the continent’s top vineyards.


5 steps to planning the perfect European wine tasting holiday

  1. Choose Your Wine Region

Europe is teeming with wine regions, each boasting its own unique character. Italy offers the timeless charm of Chianti and the Barolo vineyards, while France’s Bordeaux and Burgundy regions promise iconic blends and historic châteaux.

In Spain, the La Rioja and Priorat regions offer an earthy experience with bold reds, while Portugal’s Douro Valley is famed for its port wines. Choose a region that aligns with your personal taste and preferred wine style for a more enjoyable journey.


  1. Plan Around Wine Festivals and Events

Many regions host annual wine festivals and harvest celebrations, giving travellers the chance to enjoy special tastings, traditional music, and local cuisine. Plan your holiday around these dates for a richer experience and consider booking guided vineyard tours and tastings to ensure you’re making the most of your time away.

If you’d like to join in with something a little bit raucous, why not head to Buñol for the tomato-throwing frenzy of La Tomatina? Once you’ve finished, you can discover the exceptional wines produced in and around Valencia.


  1. Explore Wine Routes and Pair with Local Cuisine

Europe’s established wine routes are designed to showcase vineyards, wineries, and traditional eateries in a logical sequence.

In France, the Alsace Wine Route winds through quaint villages and picturesque vineyards. There, you can expect to taste traditional salted meats, fermented vegetables, and freshly baked bread.

Meanwhile, Spain’s Ribera del Duero offers unique blends paired with rustic tapas: think patatas bravas and meats marinated in rich, garlicky sauces. Italy’s Strada del Vino routes combine classic gastronomy with fine wines for a decadent and sensory feast.


  1. Embrace Cycling to Stay Active

Many wine regions are perfect for leisurely cycling holidays, giving you the flexibility to explore boutique wineries, quaint towns, and scenic landscapes.

The Loire Valley and Tuscany offer excellent bike routes amidst vineyards and historic sites, allowing travellers to sip, cycle, and savour all in one go. For a hassle-free trip, it could be wise to book cycling holidays with luggage transfers included, which means that your bags will be dropped off at your next accommodation.


  1. Balance Your Accommodation Options

Your accommodation will significantly influence your wine tasting holiday experience.

Balance vineyard stays, which offer direct access to wine tasting and picturesque views, with charming boutique hotels and B&Bs in quaint villages. Staying in local towns will immerse you in regional culture and make it easier to explore beyond the vineyards, while wine estates provide a serene escape after a day of tasting. Do your research before you book to make sure that you’ll be comfortable throughout your holiday.



Wine tasting combines the pleasures of travel, fine dining, and viticulture into a delightfully immersive experience.

A well-planned wine tasting holiday promises to engage all the senses. By thoughtfully selecting regions, events, and accommodations that match your preferences, and being active along the way, you’ll be on the path to an unforgettable adventure through viticulture. Cheers!